Turn demand signals
into real conversions.
A communication layer that connects publishers with users who have signalled interest in their title or language edition — moving them along the funnel, step by step.
Tools for publishers
Send updates, segment your audience, and track engagement — all from within Locapublish. No external email tool required.
Send updates to interested users
Target users who have signalled interest in your title. Send as in-platform posts, email newsletters, or both — filtered by the segments that matter to your campaign.
Audience segmentation
Filter before you send. Reach exactly the right users based on game, language, territory, commitment level, and buyer type.
Update posts on title pages
Publish campaign updates directly on the title page — visible as a news feed to all visitors. Social proof for new users, a status log for existing signal holders.
Email newsletters
Send formatted newsletters to opted-in users via Locapublish infrastructure. You never see raw email addresses — we handle delivery, consent logging, and suppression.
Every outbound communication is tracked with four core metrics:
Built around user trust
Users stay in control at every step. They can opt in, opt out, and update preferences without affecting their underlying demand signal.
Per-title opt-in / opt-out
When a user signals interest, they’re shown a clear opt-in to receive updates for that specific title. Scoped per title and publisher — it never auto-subscribes them to other campaigns.
Updates in “My Locapublish”
Opted-in users see publisher updates for their signalled titles in one place — their personal Locapublish dashboard. No need to check multiple sites or channels.
Unsubscribe without losing signal
Users can stop receiving communications at any time. Their demand signal remains intact and continues to count toward public totals — only the communication opt-in is removed.
No unrelated marketing
Signalling interest in a title is not blanket marketing consent. Users won’t receive updates from other publishers or unrelated titles unless they explicitly opt in.
Plans for every stage
The communication module is a paid publisher feature. Start free and upgrade when you’re ready to activate your audience.
- Demand signal collection
- Public interest counter
- Language & territory breakdown
- Everything in Basic
- Segmented audience sends
- Email newsletters via Locapublish
- Title page update posts
- Engagement tracking (sent / opened / clicked / unsubs)
- One-off send to verified users
- Priced per send or flat rate
- Full engagement report
- Everything in Pro
- Multi-title audience management
- Cross-backlist segmentation
- Portfolio-wide analytics
Locapublish as the layer
Publishers communicate through Locapublish — not around it. User emails are never exposed by default.
No raw email access by default
All sends go through Locapublish infrastructure. Publishers see engagement metrics, not email addresses. Consent logging, suppression lists, and unsubscribes are handled centrally.
Explicit consent for direct sharing
A user can choose to share their contact details directly with a publisher — for a beta, retailer programme, or reservation. This is a separate, clearly labelled opt-in. It is never implied by a general interest signal.
Regulatory compliance
All communication features comply with CAN-SPAM, GDPR, and CASL. Opt-in timestamps, suppression lists, and unsubscribe mechanisms are maintained automatically.
From passive data to
active conversion
Without a communication layer, demand signals are just numbers. This module gives publishers the tools to act on that interest — at exactly the right moment.
Announce a greenlit localization
Tell your already-interested audience the moment a language edition is confirmed — while intent is highest.
Drive reservations and deposits
Move users from soft interest to a financial commitment with a single targeted send at the right time.
Launch crowdfunding with momentum
Share your campaign link with a pre-qualified, opted-in audience — people who already said they want this.
Build relationships before launch
Keep your audience warm between milestones. Regular updates turn passive signal holders into engaged pre-buyers.